Helena Rubinstein ,Cosmetics Queen Helena Rubinstein

Helena Rubinstein
Helena Rubinstein

Helena Rubinstein (born in Kraków, December 25, 1870 - died in New York City, 1 April 1965 at age 94 years) was a United States-born cosmetics queen of Poland. He was born in Kraków as Chaja Rubinstein, who was then the capital of Grand Duchy of Krakau, Austria-Hungary in the region, in 1902 he moved to Australia and opened a store there, and then changed its name to Helena. He is the founder and eponym of Helena Rubinstein, Incorporated, which makes him one of the richest women in the world. Chaja Rubinstein Rubinstein was born, the eldest of eight children, to Augusta Gitte (Gitel) Scheindel Silberfeld Rubinstein and Naftali Herz Horace Rubinstein, he was a shopkeeper in Kraków. For a short time, he studied medicine in Switzerland.

He combines medical and ointment formula that the material claimed to be taken from the Carpathian Mountains. In 1908, he moved to London, then to Paris in 1912, then to New York City in 1914. Since 1917 Helena Rubinstein cosmetics manufacture and produce in large scale. He founded the Helena Rubinstein, Incorporated, and made him one of the richest women in the world. Rubinstein arrived in Australia in 1902, with no money and little English. Style clothing and skin milk does not go unnoticed among urban women, however, and he soon found enthusiastic buyers for beauty cream jar in his suitcase. Spotting the market, he started making his own.

Fortunately, the main ingredient is ready at hand. Coleraine, in Western Victoria, where his uncle was a shopkeeper, might have been a "terrible place" but it's no shortage of material. Sheep, about 75 million of them, is the wealth of the nation and the masses of the Western District of Merinos produce the best wool in the soil, secrete abundant amounts of oil, a chemical known as lanolin, in the process. To disguise the essential components of its product odor, Rubinstein experimented with lavender, pine bark and water lilies. He also managed to fall out with his uncle. After the job as nanny bushes, he got a job as a waiter in Winter Garden Tearooms in Melbourne.

There, he found an admirer willing to stump up the funds to start his Valaze Crème, supposedly including herbs imported "from the Carpathian Mountains". Cost ten pence and sold for six shillings, he walked off the shelves as fast as he could pack in a pot. Rubinstein immediately able to open a salon in fashionable Collins Street, selling glamor as a science for clients whose skin is "diagnosed" and a suitable treatment "prescribed". Sydney is the next, and within five years of operation of Australia is profitable enough to finance the Salon de Beaute Valaze in London. Thus, Rubinstein formed one of the first companies in the world of cosmetics.

Its business enterprise proved very successful and later in life he used the enormous wealth for him to support the charitable institutions in education, arts and health. Small at 4 ft 10 in (147 cm), he quickly expanded its operations. In 1908, her sister Ceska assumed Melbourne store operations, when, with $ 100,000, Rubinstein moved to London and began what became an international company. (Women currently can not obtain bank loans, so the money itself.) In 1908, she married William Edward Titus American journalist in London.

They have two sons, Roy Valentine Titus (London, December 12, 1909, New York, June 18, 1989) and Horace Titus (London, April 23, 1912, New York, May 18, 1958). They eventually moved to Paris where he opened his salon in 1912. Her husband helps with the writing of publications and founded a small publishing house, published Beloved Lady Chatterley and Samuel Putnam hired to translate the memoirs of the famous Ford Models. At the outbreak of World War I, he and Titus moved to New York City, where he opened a cosmetics salon in 1915, the predecessor of the chain across the country. This is the beginning of the vicious competition with other large women of the cosmetics industry, Elizabeth Arden.

Both Rubinstein and Arden, who died within 18 months of each other, is a social climber. And they are both very aware of effective marketing and fancy packaging, the appeal of beauty in a neat uniform, the value of celebrity endorsements, the perceived value of overpricing and the promotion of pseudo-science of skin care. Mme. Rubinstein died April 1, 1965 and was buried in Mount Olivet Cemetery in Queens. Some of the real her, including Africa and the fine arts, Lucite furniture, Victorian furniture and strained layered purple, was auctioned in 1966 at the Park-Bernet galleries in New York. One of the mantras various Rubinstein was: "There is no ugly women, only lazy." A scientific study of exclusive beauty salon and how they affect the vague and conceptual boundaries at the time in between fashion, art galleries, the domestic interior and a version of modernism explored by Marie J. Clifford (Winterthur Portfolio, vol. 38). A feature-length documentary film, Powder and the Glory (2009) by Ann Carol Grossman and Arnie Reisman, details of the competition between Rubinstein and Elizabeth Arden.

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