Levi Strauss

Levi Strauss Biography
Levi Strauss (born February 26, 1829 - died 26 September 1902 at age 73 years) is a manufacturer of German born American clothing. His name to Levi's jeans brand.

He was born in Buttenheim Lob Strauss, Bayern, from a Jewish family. Strauss in 1847 moved with his mother and two sisters to New York, the United States to join the two brothers Jonas and Louis LOB, which has a dry goods business. In 1850 changed his name to Levi Strauss, and in 1853 moved to San Francisco, California to open his own company Levi Strauss & Co.


HISTORY OF JEANS

In 1850, an 21-year-old boy named Levi Strauss arrived in San Francisco, USA, from Bavaria, Europe, to try his luck, he did not realize that he is beginning to create a history that became America's greatest contribution to the fashion world until now.



Strauss tried to sell canvas tents of the diggers to the goldfields. That time, America is being hit by gold fever. Not that interested in the offer of Strauss, the miners were brought pants instead asked. Levi's name was born when the miners who are addicted to Levi pants, look for "Those pants of Levi's" (a pair of Levi's) made of denim. In America, the word is synonymous with Levi's jeans.

Word that is now attached to the jeans denim from America's lawyer-French word meaning Genes Genoa, the city that produces denim pants in Italy, which actually comes from Nimes in France. While the term came when Levi blue jeans denim dyeing with indigo color and labeling to demonstrate the authenticity of homemade jeans.



Jeans are often generically referred to as word DENIM, denim is woven cotton. Original color is white and blue yarn whose origins are from a town in France: Nimes is the origin of the word denim is Serge de Nimes.

There was a time he was identical as clothing for laborers who work outside the space, because it is the original denim made of cotton has a remarkable resilience to face the harsh environment.

It has been popularized over a century after a pair of Levi jeans. Now or denim jeans remain popular even as a first class world famous designer products. Even the designers of denim into a product that works in Paris, a city that prioritizes elegance. Of course denim experienced periods of falling-up before he got the position as at present.

In the 1940's denim has actually been processed into product mode in the form of dresses, skirts, jackets, and trousers. Denim and reached peak popularity in the 1970s when mass produced jeans.

In the era of the 1970's when the West hit "endemic" hippie, jeans became one of the attributes attached to them, became a symbol of rebellion against the establishment. Not infrequently the "rebels" were deliberately tearing their pants jeans to emphasize their opposition to the establishment.

Those who consider themselves followers of fashion, had no interest in her jeans. Jeans and grow more as a shirt for a blue-collar workers in America. Jeans pants and even synonymous with work clothes when the cowboys herding their cattle from their horses.

Wheel mode until the end of a period when the idea picked up from anywhere, from any time, and then assembled into a new form for people today. Mixing or color hue society pascatahun the 1970s, but are felt in the fashion of the 1990s and continued until now.

Before picking up designer denim wardrobe from the working class and make it sparkle as a product designer, the designer has first to take the style of dress of particular groups such as the punk community, the community of surfers, community pejuga gothic style, and so forth.

As a product designer denim resurgence most conspicuous place in 1990 when Tom Ford's Gucci fashion house, raised a pair of jeans as a fashion statement of his.

Ford who was a designer of genius are admired for their design succeeded in raising the prestige of Gucci, offering color faded denim pants are torn in many places. Certainly not if Ford did not make it sparkle jeans, so she added decorative feathers on the front bottom of his pants, pearls and sequins that menyulamkan jeans is worthy of the name Gucci.

Madonna joined mempulerkan return of jeans through her world tour earlier this year wearing a cowboy theme as the theme of clothing. Similarly famous singers such as Britney Spears and Shakira, they were seen several times using denim in their music video clips.

Not just the return of Ford to see chances of jeans along with a change in mood toward a more casual style, especially among white-collar work in the field of information technology in America. Other designers were competing to redesign jeans. Versace, Roberto Cavalli, Calvin Klein, Dolce and Gabbana, and Christian Dior, just a few big names in the fashion business who tries to take advantage of the return of a pair of jeans. Even John Galliano who worked for fashion house Christian Dior denim was used in one of the haute couture designs for fall and winter 2002/2003.



In the real world, in Indonesia denim is also re-joined the rise. Variations of the model is very diverse, ranging from a variety of color, classic style, a sequined, which made up the color faded in part by the sharp contrast. The model continues to change-baggy, wide on the bottom end of the pipe, tightly wrap the foot, as long pants, a pair of three-fourths, to hotpants. Which is now in vogue is the hipster, denim pants worn at the hip, and recently narrowed the model down to a model called a pencil. Any variation undertaken, but in blue indigo denim is always associated as a culture of casual clothing.