These days who does not know Google?
Google Inc. (NASDAQ: GOOG and LSE: GGEA) is an American public corporation, specializing in Internet search and online advertising. The company is based in Mountain View, California, and has employees amounted to 19 604 people (June 30, 2008) Google's philosophy includes slogans like "Do not be evil", and "Work should be challenging and the challenge should be fun", describe the relaxed corporate culture .
Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company is a privately held company on September 4, 1998. Initial public offering on August 19, 2004, raising $ 1.67 billion, making it worth $ 23 billion. Through a variety of new product developments, takeovers and partners, the company has expanded its initial search and advertising business to the other areas, including web-based email, online mapping, office productivity, and video exchange.
Advertising
Most of Google's revenue comes from advertising programs. For the financial year 2006, the company could report profits amount of $ 10.492 billion advertising and only $ 112 million in licensing and other revenues. Google AdWords allows Web advertisers display their ads in Google search results and Google Content Network, through a system of pay-per-click or pay-per-view. Google AdSense website owners can also display adverts on their own site and earn money every time ads are clicked.
Application
Google is widely known for its web search service, which is a major factor of success of this company. In August 2007, Google is a search engine on the web are the most commonly used by as many as 53.6% market share, and Yahoo! (19.9%) and Live Search (12.9%). Google has billions of web pages , so that users can search for information they want, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps and others.
In 2004, Google launched a free web-based email service, called Gmail. Gmail features spam filtering technology and the ability to use Google technology to search email. The service generates revenue by displaying ads from the AdWords service that are included in the email message that is displayed on the screen.
In early 2006, the company launched Google Video, which not only allow users to search and view videos for free, but also allow users and disseminators of media to spread its content, including television shows on CBS, NBA basketball games, and music videos. In August 2007, Google announced that they will stop the video rental and sale program and offer refunds and Google Checkout credits to consumers who had purchased videos to own.
Google also has made several desktop applications, including Google Earth, an interactive mapping program powered by satellite and aerial photography covering the entire planet Earth. Google Earth is considered highly accurate and more detailed. Some large cities have a clear image that can zoom in close enough to see vehicles and pedestrians clearly. As a result, there are several reasons for involvement in national security. Specifically, some countries and militaries contend the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and others. However, satellite images are rarely updated, and everything is available free of charge through other products and even government sources (NASA and the National Geospatial-Intelligence Agency, for example). Some counter this argument by stating that Google Earth is easily accessible as well as find a location.
Several other products are available through Google Labs, which is a collection of applications that have not been completed and still being tested for use by the public.
Google has promoted their products in a variety of ways. In London, Google Space was set up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa.Also, a similar page was launched for American college students, under the name College Life, Powered by Google.
In 2007, some reports surfaced that Google was planning the launch of its own mobile phone, possibly a competitor to Apple's iPhone. On 5 November 2007, Google finally announced Android, a software platform and operating system for devices move backed Open Handset Alliance, a consortium of 34 software companies, hardware, and telecommunications, which aims to develop open standards for mobile devices. In September 2008, T-Mobile released the first mobile phone that runs on the Android platform, the G1.
Month of October 2007, Google SMS service launched in India and allow users to get business listings, movie showtimes and information by sending a short message.
Google also launched Google Chrome is a browser. The browser is pretty fast and it looks minimalist
Derivative
In 2007, Google launched Google Apps Premier Edition, a version of Google Apps targeted primarily at business users. This product includes such extras as more disk space for e-mail, API access, and support, for a price of USD50 per user per year. A large gathering of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.
On December 13, 2007, Google announced a limited launch of Knol, a web site is intended as a reference source of knowledge. Knol opened free to all users on July 23, 2008.
Internet giant this one is slowly growing in popularity in the Internet world and the further left the competitors - pesaingya. With approximately 20 000 full time employees at this time, Google has always issued a new product innovation and an increasingly difficult unmatched by competitors. Currently Google is the big companies in America with an income of about $ 21 billion in 2008 and projected to reach $ 40 billion in the year 2009.
History of the Internet giant, Google
99.9% of the income derived from advertising spread in almost all aspects of cyberspace. Google's initial mission is to "bring together all the information from all over the world and make it easily accessible and useful" it is now indeed become "stars" in the Internet world.
But who would have thought that the Internet giant and the star came from the garage of a friend and two young men started in January 1996. At that time a study conducted by Larry Page and Sergey Brin worked with when they were both PhD students at Stanford University, California. They concluded that the search engine that analyzed the relationship between website produces a better ranking than the search engine with the existing methods at the time.
Eventually they both make a search engine called "backrub" because it has a system to check backlinks to estimate the level of importance whether or not a site. At that time a small search engine called Rankdex also doing the same investigation.
Based on the logic that leads to a page with many links to that page is important and relevant pages, then Larry Page and Sergey Brin tested their thesis and make a search engine research for them. Finally they made the search engine used by Stanford University in google.stanford.edu. And the domain google.com was registered on 15 September 1997 and became the company Google Inc.
On 4 September 1998, Google is at that time was based at the garage owned by one of his friends Larry Page and Sergey Grin has reached an investment of up to $ 1.1 million, including $ 100,000 from Andy Bechtolsheim, one of the inventors of Sun Microsystems. The new Google office in March 1999 moved to Palo Alto. Since those times google continues to grow and continue to receive many visits to the search enginenya because of a simple design and good results.
In 2000 Google started to open the lines of advertising based on keywords, is Google Adwords. On 4 September 2001 Google also patented a system of ranking search results that are currently popular is called PageRank. Google continued success skyrocketed as more innovative and useful service to Internet users. It's time to make a lot of other internet giants like Yahoo, even Microsoft to worry. Even until now, even Google will continue to innovate by launching various new products such as Google Flip, and is always updating and developing old products like Picasa and Google Chrome.
Google's name was actually a play on the word Googol, which means 10 to the 100, which means the number 1 followed by one hundred zeros is intended to show that at Google there is a wealth of information about "countless" number.
