Lawrence Ellison

Lawrence Joseph "Larry" Ellison (born August 17, 1944) was an American business leader, founder and CEO of Oracle Corporation, a major enterprise software company. In 2010 he was the sixth richest person in the world, with personal wealth of $ 27 billion.


Early life.

Larry Ellison was born in New York City to Florence Spellman, a 19-year-Jewish mother married. At the request of his mother, he was given to her aunt and uncle in Chicago to improve. Lillian Spellman Ellison and Louis Ellison adopted when she was nine months. Ellison did not learn her name or see him until he was 48;. His father's identity is unknown.

Ellison graduated from Eugene Field Elementary School on the north side of Chicago in January, 1958 and attended Sullivan High School at least until the autumn of 1959 before moving to the South Shore.

Ellison grew up in a two-bedroom apartment on Chicago's South Beach neighborhood Jewish middle class. Ellison remembers his adoptive mother as warm and loving, in contrast to hard, that does not support, and often distant adoptive father, a Russian Jew from the Crimea who adopted the name Ellison to honor his opinion into the United States, Ellis Island. Louis, his adoptive father, was a modest government employee who has made a small fortune in Chicago real estate, only to lose during the Great Depression.


Ellison was a bright but inattentive student. He left the University of Illinois at Urbana-Champaign at the end of the second year, after not taking the final exam because the adoptive mother just died. After spending the summer in Northern California, where he lived with his friend Chuck Weiss, he attended the University of Chicago for a period, in which he first encountered computer designing. In 1964, at age 20, he moved to northern California permanently.

Career

Larry Ellison Oracle OpenWorld teaching, San Francisco 2010
During the 1970s, Ellison worked for Ampex Corporation. One of his projects is the database for the CIA, which he named "Oracle".


Ellison was inspired by a paper written by Edgar F. Codd on relational database system called "A Relational Model of Data Large Shared Data Banks".  He founded Oracle in 1977, put up only $ 1,400 of his own money, under the name Software Development Laboratories (SDL). In 1979, the company changed its name to Relational Software Inc., later renamed Oracle after the flagship product Oracle database. He had heard about the IBM System R database, also based on Codd's theories, and Oracle wants to be compatible with it, but IBM made this impossible by refusing to share System code R. The initial release of Oracle was Oracle 2; no Oracle 1. Release number is intended to imply that all the bugs have been worked from the previous version. Wiki letter w cropped.svg This section requires expansion.


In 1990, Oracle laid off 10% (400 people) work force because of the mismatch between cash and revenues. Crisis, which nearly led to bankruptcy Oracle, because Oracle's strategy of "up-front" marketing, in which sales people urged potential customers to buy as much software as well as the largest. Sales people then booked the value of future license sales in the current quarter, thereby increasing their bonuses. This becomes a problem when the future sales and then failed to materialize. Oracle eventually had to restate its earnings twice, and also to settle out of court class action lawsuit arising from the company had overstated its earnings.


Ellison would later say that Oracle had made "an incredible business mistake."
Although IBM dominated the mainframe relational database market with DB2 and / DS SQL database products, delayed entering the market for relational database on UNIX and Windows operating systems. This left the door open for Sybase, Oracle, and Informix (and eventually Microsoft) to dominate mid-range systems and microcomputers.
At this time, Oracle Sybase behind. At 1990-1993, Sybase was the fastest growing database company and vendor database industry darling, but soon fell victim of merger mania. Sybase's 1993 merger with Powersoft resulted in a loss of focus on the core database technology. In 1993, Sybase sold the rights to the database software that runs under the Windows operating system to Microsoft Corporation, which now markets under the name "SQL Server."


In 1994, Informix Software overtook Sybase and became Oracle's most important rival. Intense war between Informix CEO Phil White and Ellison was front page Silicon Valley news for three years. In April, 1997, Informix announced a shortage of revenue and earnings restatements; Phil White eventually landed in prison, and Informix are absorbed by IBM in 2000. Also in 1997, Ellison was made a director of Apple Computer after Steve Jobs returned to the company. Ellison resigned in 2002, saying that he did not have time to attend necessary formal board meetings.



Once Informix and Sybase were defeated, Oracle enjoyed years of industry dominance until the rise of Microsoft SQL Server with the acquisition of late 90s and IBM Informix Software in 2001 to complement their DB2 database. Today Oracle's main competition for new database licenses on UNIX, Linux, and Windows operating systems is with IBM DB2, MySQL open source database, and with Microsoft SQL Server (which only runs on Windows). IBM DB2 mainframe database market is still dominated.



In April 2009, Oracle announced its intention to buy Sun Microsystems after a tug of war with IBM and Hewlett-Packard The European Union approved the acquisition by Oracle of Sun Microsystems on January 21, 2010 and agreed that. "Oracle's acquisition of Sun has the potential to revitalize important assets and create new and innovative products".


On August 9, 2010, Ellison denounced the board of Hewlett-Packard CEO Mark Hurd to shoot, write: "The HP board just made the worst personnel decision since the idiots on the board of Apple's Steve Jobs was fired several years ago." Ellison and Hurd close personal friend -. Hurd played tennis at home Ellison Later on September 6, Oracle hired Mark Hurd and makes Co-President Safra A. with Catz. Ellison maintains the position of CEO.
Ellison has a stake in Salesforce.com, NetSuite, and Supergen Inc. Quark Biotech.


Lawrence Ellison
Hobby-habit-
"I am interested in math and science because I was good at it. I think people tend to like to do something if he was great in his field and did not like doing it because he was less skilled in the art."